Bunnie XO is an American podcaster, media producer, and entrepreneur best known as the host of the Dumb Blonde podcast. Her net worth is estimated between $2.5 million and $7 million, depending on the outlet, built through podcasting, social media, modeling, merchandise, and business ventures. Born Alisa Andrea Carter on January 22, 1980, in Houston, Texas, she was formerly married to country star Jelly Roll — the couple divorced in 2026.
Quick Facts
| Category | Details |
|---|---|
| Real Name | Alisa Andrea DeFord (née Carter) |
| Known As | Bunnie XO |
| Date of Birth | January 22, 1980 |
| Age | 46 |
| Birthplace | Houston, Texas, USA |
| Profession | Podcaster, Media Producer, Entrepreneur |
| Famous For | Dumb Blonde Podcast |
| Estimated Net Worth | $2.5M – $7M (estimates vary by outlet) |
| Ex-Husband | Jelly Roll (Jason DeFord) — married 2016, divorced 2026 |
| Children | None biological; stepmother of two |
| @xomgitsbunnie | |
| YouTube | bunniexo (1.1M+ subscribers) |
Early Life
Bunnie XO was born Alisa Andrea Carter on January 22, 1980, in Houston, Texas. She has spoken openly about a difficult upbringing marked by instability and trauma, experiences she later channeled into advocacy work and candid storytelling on her platform. Details of her early family life remain largely private beyond what she has chosen to share herself.
Career Beginnings: Modeling and Reinvention
Bunnie began her working life in modeling, including adult entertainment and appearances on Playboy TV. She has never hidden this chapter — instead, she discusses it frankly as part of her journey, including past struggles with addiction and incarceration, which she addressed publicly by sharing old mugshots on Instagram. Her pivot to mainstream media came through digital content creation, where her unfiltered personality found a large audience.
The Dumb Blonde Podcast
The Dumb Blonde podcast is Bunnie’s flagship project — an interview-based show released in audio and video form across streaming platforms. Guests have included Dolly Parton, Miranda Lambert, Jon Bon Jovi, Machine Gun Kelly, Wiz Khalifa, and Jelly Roll. She founded Dumb Blonde Productions, her media company, and has grown the brand into merchandise lines and live appearances. Her TikTok following exceeds 7 million, with millions more across Instagram and YouTube.
Marriage to — and Divorce from — Jelly Roll
Bunnie met Jelly Roll (Jason DeFord) in 2015 in Las Vegas, where he was performing as an opening act. They married in an impromptu chapel ceremony on August 31, 2016, and renewed their vows on the same date in 2023. In a major development widely reported in 2026, Jelly Roll filed for divorce on May 18, 2026, in Williamson County, Tennessee, and the divorce was finalized on July 17, 2026. Bunnie has said publicly that she does not plan to marry again.
Family and Children
Bunnie has no biological children. She was stepmother to Jelly Roll’s two children from previous relationships — daughter Bailee Ann DeFord and son Noah Buddy DeFord (born 2016) — and has spoken warmly about her role in their lives. She has also been open about her fertility journey, discussing IVF attempts with Jelly Roll beginning in 2019, including the use of a surrogate, and speaking candidly about ectopic pregnancies and diagnoses of endometriosis and PCOS.
Net Worth Breakdown
Estimates of Bunnie XO’s net worth vary because no official figure exists:
- ~$7M — biographystart.com (2026)
- ~$2.5M — multiple outlets including informationcradle.com and thecityceleb.com
- ~$3M — globespro.co.uk
Her income streams include:
- Podcasting — sponsorships, advertising, and premium content from Dumb Blonde
- Social media — brand deals across TikTok, Instagram, and YouTube
- Merchandise — her own clothing and product lines
- Media production — Dumb Blonde Productions projects
- Memoir — Stripped Down: Unfiltered and Unapologetic (published February 2026)
Memoir: Stripped Down
In February 2026, Bunnie published her memoir, Stripped Down: Unfiltered and Unapologetic, chronicling her life story — from her troubled youth through sex work, addiction, reinvention, and fame — in her own blunt voice.
Physical Appearance
- Height: reported between 5’7″ and 5’9″ (sources differ)
- Hair: Blonde
- Eyes: Blue
- Distinctive features: Extensive tattoos, bold fashion style
Frequently Asked Questions
What is Bunnie XO’s net worth?
Estimates range from $2.5 million to $7 million depending on the outlet. No officially confirmed figure exists.
What is Bunnie XO’s real name?
Her real name is Alisa Andrea DeFord (née Carter).
How old is Bunnie XO?
She was born on January 22, 1980, making her 46 years old.
Are Bunnie XO and Jelly Roll still married?
No. Jelly Roll filed for divorce in May 2026 and it was finalized in July 2026.
Does Bunnie XO have children?
She has no biological children but was stepmother to Jelly Roll’s two children, Bailee Ann and Noah Buddy.
What is the Dumb Blonde podcast?
It is Bunnie XO’s interview-based podcast (also in video form) featuring celebrity guests and candid conversations, produced through her company Dumb Blonde Productions.